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When I first started my handcrafted jewelry website, I had absolutely no knowledge about building and running a website.
My experience with online selling consisted of my eBay business, not a stand alone website. I had to search all over the
internet to find tools and information about running a website and optimizing my website for search engines (SEO - Search
Engine Optimization). In this article I have summarized some of what I have learned and will give you some links to tools that
I have found helpful.
This page will discuss building traffic for your website, which is one of the single most important pieces of running a
successful website. Think of a retail shop that is hidden in the back of a dark alley. The only people going into that shop are
people who know about it and know how to find it. But that same shop on a busy street will be seen by thousands, even
millons of people, and each one of those people is a potential customer. Bottom line.. you NEED traffic for a successful
website.
Traffic is good for several reasons. When you have traffic on a website, the search engines notice and it can play a
significant part in your search engine rankings. Higher ratings means more traffic, so it is an endless circle.
While there are several "pay for traffic" tools, e-books and software programs around, I am focusing on the free tools that I
found helpful. Many of these tools do have pro versions that cost money, but most, if not all also have free versions.
Reciprocal Linking
I have found that linking is a very important tool that you can use to drive traffic to your website, as well as helping to build
your ranking on internet search engines. When you trade links with a high quality website, you basically have one more
advertisement for your website. Build a good link directory on your website, consisting of high quality websites that have
similar content to yours. My link directory is focused on handcrafted gifts & jewelry, vintage and new jewelry and similar
types of websites. My link directory is organized into cateories of interest, providing hundreds of resources for my visitors.
In return, I have hundreds of links on other websites pointing back to me! It is a win-win situation for both link partners.
Please be sure to visit my Link Directory and Link Info pages for information on exchanging links with me! If your site is
related to beads, jewelry, handcrafted items or something similar, I would be happy to exchange links with you!
I highly recommend using the Zeus software to manage and find good reciprocal links. Read more about it by clicking on the
Zeus link below. They have a free version as well as a Pro version. This really is an amazing program that can do more to
bring traffic to your website than search engines ever will! Try it...I think you will like it! I've devoted an entire page on my
website to Zeus / Cyber-Robotics. Click here to read more.
Webrings
Joining webrings is one tool that can help bring traffic to your site. Webrings are groups of websites that have a similarity,
such as handcrafted jewelry or a group of eBay sellers. When you join a webring, you are given a piece of html code that
you can place on your website. This code usually consists of a banner impression that will rotate between members
websites. In many webrings, the more traffic you receive on your website page where the html code is placed, the more
impressions your banner will receive on other members sites.
Webrings can be a great source of additional traffic to your site. I've listed a few below that I have joined, and there are
several on my home page. There are webrings for almost anything you can think of, so there is sure to be one for your site.
There is a Google search box above for you to start your search. You can also click on the links below to join web rings.
Web Directories
Web Directories are a must! Again, you can search Google for web directory to find hundreds of directories that you can add
your link to. Many are free, some require reciprocal links, others do not.
Traffic Exchanges
Traffic exchange programs are yet another tool that you can use, free of charge. Most traffic exchange sites have free and
pro packages. A traffic exchange program allows you to earn "credits" for surfing other members websites. You can
exchange those credits for "hits" to your website(s), thus resulting in more traffic to your site. Some of the traffic
exchanges that I have used are Smiley Traffic, Traffic Echoes, Traffic Swarm, and two of my favorites... ReallySmartDeals and
Link Referral.
Another great software that I have discovered is Web CEO, an excellent tool for search engine optimization. They offer a
free version so you can try it out with no obligation! Click here to try it for yourself!
I will continue to update this page with new links that I find useful. Please bookmark this page for future reference. If you
know of a good web resource link, please e-mail me. I'll check it out and add it below if I find it helpful!
Blogging
Blogging is a great way to develop regular visitors and introduce new people to your website. If you like to write, blogging
is a great way to express yourself! I am not currently blogging, due to lack of time, but I have heard lots of great feedback
from people who use them! Speaking of blogs, this one is a great one for technical computer information... Langa Blog
Web Hosting
For inexpensive web hosting, visit pagebuzz.com
Sitemaps
XML Sitemaps - It is important for search engines to have a sitemap of your website. For information on adding an XML
sitemap to your website, visit the AddME.com blog by clicking here. Addme.com has some great information!
Twitter, Facebook, MySpace and other Social Networking sites
I cannot stress how important it is to sign up with some of the social networking sites! I have gained many new "followers"
and customers from setting up Facebook "Pages" for my jewelry business, and for using Twitter. Facebook ads have been a
great addition to my small advertising budget. Contact me if you need help setting up your Facebook pages. Follow me on
Facebook and Twitter for more tips!
You can also place ads for your website on Facebook and Twitter. I've had great luck in gaining followers (who hopefully will
turn in to customers in the future!) using Facebook ads. In addition to placing your ads on Twitter and Facebook, you can
also sign up with services like Magpie and Sponsored Tweets submit Tweets for other advertisers - and get paid for doing
so!
My experience with online selling consisted of my eBay business, not a stand alone website. I had to search all over the
internet to find tools and information about running a website and optimizing my website for search engines (SEO - Search
Engine Optimization). In this article I have summarized some of what I have learned and will give you some links to tools that
I have found helpful.
This page will discuss building traffic for your website, which is one of the single most important pieces of running a
successful website. Think of a retail shop that is hidden in the back of a dark alley. The only people going into that shop are
people who know about it and know how to find it. But that same shop on a busy street will be seen by thousands, even
millons of people, and each one of those people is a potential customer. Bottom line.. you NEED traffic for a successful
website.
Traffic is good for several reasons. When you have traffic on a website, the search engines notice and it can play a
significant part in your search engine rankings. Higher ratings means more traffic, so it is an endless circle.
While there are several "pay for traffic" tools, e-books and software programs around, I am focusing on the free tools that I
found helpful. Many of these tools do have pro versions that cost money, but most, if not all also have free versions.
Reciprocal Linking
I have found that linking is a very important tool that you can use to drive traffic to your website, as well as helping to build
your ranking on internet search engines. When you trade links with a high quality website, you basically have one more
advertisement for your website. Build a good link directory on your website, consisting of high quality websites that have
similar content to yours. My link directory is focused on handcrafted gifts & jewelry, vintage and new jewelry and similar
types of websites. My link directory is organized into cateories of interest, providing hundreds of resources for my visitors.
In return, I have hundreds of links on other websites pointing back to me! It is a win-win situation for both link partners.
Please be sure to visit my Link Directory and Link Info pages for information on exchanging links with me! If your site is
related to beads, jewelry, handcrafted items or something similar, I would be happy to exchange links with you!
I highly recommend using the Zeus software to manage and find good reciprocal links. Read more about it by clicking on the
Zeus link below. They have a free version as well as a Pro version. This really is an amazing program that can do more to
bring traffic to your website than search engines ever will! Try it...I think you will like it! I've devoted an entire page on my
website to Zeus / Cyber-Robotics. Click here to read more.
Webrings
Joining webrings is one tool that can help bring traffic to your site. Webrings are groups of websites that have a similarity,
such as handcrafted jewelry or a group of eBay sellers. When you join a webring, you are given a piece of html code that
you can place on your website. This code usually consists of a banner impression that will rotate between members
websites. In many webrings, the more traffic you receive on your website page where the html code is placed, the more
impressions your banner will receive on other members sites.
Webrings can be a great source of additional traffic to your site. I've listed a few below that I have joined, and there are
several on my home page. There are webrings for almost anything you can think of, so there is sure to be one for your site.
There is a Google search box above for you to start your search. You can also click on the links below to join web rings.
Web Directories
Web Directories are a must! Again, you can search Google for web directory to find hundreds of directories that you can add
your link to. Many are free, some require reciprocal links, others do not.
Traffic Exchanges
Traffic exchange programs are yet another tool that you can use, free of charge. Most traffic exchange sites have free and
pro packages. A traffic exchange program allows you to earn "credits" for surfing other members websites. You can
exchange those credits for "hits" to your website(s), thus resulting in more traffic to your site. Some of the traffic
exchanges that I have used are Smiley Traffic, Traffic Echoes, Traffic Swarm, and two of my favorites... ReallySmartDeals and
Link Referral.
Another great software that I have discovered is Web CEO, an excellent tool for search engine optimization. They offer a
free version so you can try it out with no obligation! Click here to try it for yourself!
I will continue to update this page with new links that I find useful. Please bookmark this page for future reference. If you
know of a good web resource link, please e-mail me. I'll check it out and add it below if I find it helpful!
Blogging
Blogging is a great way to develop regular visitors and introduce new people to your website. If you like to write, blogging
is a great way to express yourself! I am not currently blogging, due to lack of time, but I have heard lots of great feedback
from people who use them! Speaking of blogs, this one is a great one for technical computer information... Langa Blog
Web Hosting
For inexpensive web hosting, visit pagebuzz.com
Sitemaps
XML Sitemaps - It is important for search engines to have a sitemap of your website. For information on adding an XML
sitemap to your website, visit the AddME.com blog by clicking here. Addme.com has some great information!
Twitter, Facebook, MySpace and other Social Networking sites
I cannot stress how important it is to sign up with some of the social networking sites! I have gained many new "followers"
and customers from setting up Facebook "Pages" for my jewelry business, and for using Twitter. Facebook ads have been a
great addition to my small advertising budget. Contact me if you need help setting up your Facebook pages. Follow me on
Facebook and Twitter for more tips!
You can also place ads for your website on Facebook and Twitter. I've had great luck in gaining followers (who hopefully will
turn in to customers in the future!) using Facebook ads. In addition to placing your ads on Twitter and Facebook, you can
also sign up with services like Magpie and Sponsored Tweets submit Tweets for other advertisers - and get paid for doing
so!
Julia Hutchins Designs
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